Mary Beth Allen
Principal
Mary Beth Allen Brand Marketing
What kind of work do you do?
I am the Owner of Savvy Green LLC and Mary Beth Allen Brand Marketing. I am a brand owner and consultant for CPG Startup companies in Brand Building, Marketing, Amazon Sales and Retail based on my experience in Department Store Merchandising and Product Development.
With a life-long entrepreneurial spirit I helped launch Savvy Green LLC and created an award-winning "eco" household cleaning brand with domestic and international sales. Diverse skills in all aspects of brand ownership including product development, sourcing, export, certification, US & International Trade Shows, marketing and so much more support my Consulting business. I have knowledge of the Export Assistance available to companies, taken advantage of the US Commercial Service Gold Keys for Denmark and Germany and Enterprise Florida Trade Event Grants in the UK and Hong Kong.
20+ years of Corporate experience as a Divisional Vice President in Merchandising, Advertising/Marketing and Product Development for Bradenton, Florida, based Bealls Department Stores set my foundation and path to brand ownership, import/export, e-commerce and consulting.
Who is your ideal client?
One of my key clients is Diversified Communications UK as the USA Sales Agent for exhibit space at the April 2021 Natural & Organic Products EU Trade Event in London, June 2021 Organic Food & Eco Living Iberia in Madrid and the November 2021 Nordic Organic Food and Eco Living Fair in Malmo. This has been so much fun as I meet many US Natural Products and Food Companies interested in exporting and exhibiting overseas for the first time. The UK show team are very knowledgeable about doing business in the UK/EU and have made me a part of their team.
The London show is the premier show for Natural & Organic products and a terrific first International show with huge growth in plant-based foods and natural beauty. I have signed many first time brand owners and exporters and love sharing my experience and knowledge at this level. Since I have exhibited with Savvy Green, attended and love the show and London. I have worked closely with Cheryl Withers in Commercial Service in London, Sandra Campbell and in Clearwater and Joseph Bell with Enterprise Florida to meet potential exhibitors.
How has COVID-19 affected your job/company?
COVID has cancelled and postponed many shows and I am finding companies are ready for 2021 and planning for more potential in person travel. Its a challenge to meet new Buyers and Sellers virtually and Trade Events will bring people back together to do business safely.
What do you like most about your job/company?
I love traveling, Trade Shows in the USA and Internationally with a focus on Natural and Organic Products, Specialty and Plant-Based Foods, visiting friends and practicing Yoga when I can during my travels. I am a member of TBOWIT, Appointed to the North-Central Florida District Export Council this year and a member of Startup CPG for Global Development. Can’t wait to spend more time in England and Europe!
What has been one of your favorite TBOWIT events?
I have made great connections in TBOWIT including finding an IP attorney (Schutts & Bowen) for Savvy Green Trademark work as well as meeting many great connections for International Business customers. The most recent Virtual Global Currency Talk and Wine tasting was a fabulous event especially with clients doing business globally.
