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Meet TBOWIT Member Carol G. Rodriguez Calderon - Záväzok Marketing

07 Aug 2018 8:42 AM | TB OWIT (Administrator)

Meet your fellow TBOWIT Member!


Carol G. Rodriguez Calderon 
Záväzok Marketing, Packaging & Brand Consultants, LLC
Záväzok Group, LLC


She lives inspired with an unlimited passion to produce impact changes as a blessing channel engaged in the utmost growth of each individual, entrepreneur, company, country, economy and society; through trust, respect, faith, integrity, ability, competence, character, intent, and results.

For Carol G. Rodriguez, the founder and CEO of Záväzok Group, LLC; Záväzok Marketing, Packaging & Brand Consultants, LLC; and Záväzok Ecclesia, there is only one word that best describes her MOTTO: ZÁVÄZOK, that means Commitment.

Carol G. Rodriguez is a proactive, forward thinking business professional with a solid background with over 20 years in operations, manufacturing, distribution, e-commerce, marketing, traditional and digital advertising campaigns, promotional activities, fund-raising, client relations, social services, human and fiscal resources. Carol is a planner and negotiator, brand consultant, business developer and operational streamlining with a solid record of achievement developing product, packaging design, brand and service awareness, marketing strategies, image and strengthening market position.

Carol was born in San Juan, Puerto Rico and is pursuing doctorate in Business Administration and has master’s in Global Management, master’s in Marketing and bachelor’s in Advertising. Carol is also a Certified Chaplain. She served as advisor, speaker and board of director member for Professional Organizations, Associations and Brotherhood of Chaplains, among others. Carol has been recognized by important business magazines, newspapers and chambers; and has earned the respect and admiration mainly in the food industry for its dedication, professionalism and results.


As part of Carol's growth, she worked in a Bakery, a clothing store, the movie theater and at credit card companies to pay her way through college. While studying for one of her master’s degrees, she worked as a receptionist in an advertising agency. An encounter that some people may have seen as a setback spurred Carol’s career drive even further. “Once, while I was working as a receptionist, I told a businessman about my desire to become an entrepreneur of an important company and he made fun of me. In the beginning, of course, I felt bad, but then I said to myself that this comment would not stop me. On the contrary, it made me stronger!” she said.  

As a women business owner looking to expand, diversify and grow their companies in US and Internationally, Carol became a member of TBOWIT more than a year ago to stay at the forefront of trade and technological developments, having the opportunity to be part of a collective forum to receive support education, to identify new mentors and build alliances with other organizations. For Carol chances of success in life and in business can be amplified by having the right mentors, reason why she has several, among them her parents and husband.

As an advice for women entering international business or work in general, Carol share a quote that changed her interior at the time of accepting the challenge as an entrepreneur with international vision:   

“A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.” 



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