It's fun to get to know other OWIT Members!
Meet Susan Baka, OWIT Toronto, and President, Bay Communications & Marketing
How long have you been a member of OWIT? 1999 And, when did the Toronto chapter start? 1999
What drew you to OWIT? I became fascinated with trade and the untapped opportunities for women after hearing about the first Canadian Businesswomen’s Trade Mission to Washington, DC, back in 1997 and was one of the founders of the first Canadian chapter of OWIT (in Toronto) to create an ongoing forum for women interested in expanding business beyond our borders. The like-minded women in the OWIT network continue to energize me and fuel my passion for global work.
What do you do for work? I have had my own communications and consulting business, Bay Communications & Marketing Inc., since 1991. What does it involve? In addition to content creation for corporations and governments targeting women business owners and small businesses, I serve as a Regional Representative for the Trade Facilitation Office Canada (TFO Canada), which helps exporters in developing countries find buyers in Canada. I am also a Senior Market Access Consultant for a company that acts on behalf of the Great Lakes St Lawrence Governors & Premiers; we provide trade facilitation services like market research, partner searches and in-country appointment setting for companies in five US states looking to export to Canada.
Where did you grow up? In a very small town (population about 1,000) in Canada in an area known for tobacco farming, would you believe?!
Give us one fun fact that we might not know about you. I was a tap dancer in my youth.
Did you have any mentors in your life? Yes, my boss in my first full-time job (in publishing) pushed me to take on challenges that I wouldn’t have seized otherwise .
Who inspires you? All the amazing women in OWIT from around the world whom I have had the privilege to meet over the years. Smart….savvy…accomplished…and plenty of fun!
What’s one piece of advice for women entering international business or work in general? Build your contacts, contacts, contacts around the world through joining groups like OWIT and network to develop relationships that can lead to new business….and even to new friendships. There has never been a better time to be a woman in the global marketplace!