Say hello to Jose Rincon, the CEO of Just South Consulting. Just South Consulting is a full-service consulting firm based in Southern Florida providing professional guidance, training, market research & support, real estate services and more to help give your business an edge in Latin America.

What kind of work do you do? 

We are a boutique consulting firm that assists small and medium-size businesses expand into the Latin America market. We are able to do market research, set up in-country appointments with potential buyers, suppliers, distributors or clients (virtual or in person), translation services and consulting services.

Who is your ideal client?

Companies that are new to the global market or that have some sales, but need a better understanding of the market and the potential in LATAM.

What advice would you give young women entering the “company’s industry” today?

Find the problem you can fix. When you provide a solution or a way to improve a process, your services will be very valuable.

How has COVID-19 affected your job/company?

As most of our clients are small/medium size, we have seen a sharp decline in business. The clients that we had in the pipeline are in recovery mode in the domestic market, so globalization has been moved to “in the future” strategy. Although we may not be able to stay open as a business post-covid, I will always be available for a quick chat to provide some guidance and I’ll be glad to refer to other service providers.

What do you like most about your job/company?

Becoming a bridge between business in LATAM and the US. It our way to give back and to help others.

How long have you been a member of TBOWIT and what drew you to TBOWIT?

I have been a member for about 3 years. I was looking for opportunities to network and exchange ideas with similar professionals. When I learned that I could join TBOWIT, I jumped on the opportunity.

What is one thing you want members to know about you?

I developed my passion for international business after a 3-month backpacking trip from Colombia to Mexico. Travel helps us see that we have more similarities than differences with other cultures.

What has been one of your favorite TBOWIT events?

Tour of the Port of Tampa. It’s nice to see behind the scenes.

What do you love about the Tampa Bay area?

Tampa Bay is a very diverse region with a lot of potential.